Growing up in the Gower Peninsula and born into a family of makers with a “can-do” attitude, I was nurtured to love the outdoors, and had an innate ability to make and fix stuff. Without knowing it at the time, this is what led me to study product design engineering.

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During my studies, I struggled to absorb information from lectures and gained a much better understanding of a topic by teaching myself. This freed up a lot of time during university, and this is where I became obsessed with cooking. I never read cookery books, just threw ingredients in a pan and kept tasting and adding until It was a masterpiece, or in the beginning, barely edible. In my second year, I entered the year of curry. I would sometimes make curry for breakfast lunch and dinner. I love curry.

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In my final year of studying, I was able to combine my love for the outdoors and my obsession with food to design an outdoor cooking system. This is where Madog Outdoors began. I found that most outdoor cookware was hellbent on being lightweight and did not facilitate an enjoyable outdoor cooking experience. I wanted to change the perception of outdoor cooking; from a notion of necessity to one of pleasure.

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I learnt to properly design and engineer products for the outdoors while working in the marine industry. I kept doodling and developing my outdoor cookware as a hobby, then one day I sat down, drew up the CAD, bashed out some prototypes, and started talking to chefs and key people in the outdoors industry. I was relieved to hear that they were all as excited about my vision as I was.

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Craig Williams

Founder & MD